tmez Writes

Creating the Marketing Mix for (MM) Mobile Manufacturing’s New Phone Marketing & Pricing Strategies Targeting “The Founders” (Generation Z) Thomas Mezzacapa Applied Managerial Marketing (MKTG630) Unit IV: Individual Project One Colorado Technical University 2016: October 31st Professor: Dr. Freddy Lee MEMORANDUM  Attention: Michelle Dietrich President: Mobile Manufacturing c/c: Elena Steokovich Electronics Designer/Engineer from: Tommy Mezzacapa Marketing Consultant October 31st  2016 Creating the Marketing Mix for (MM) Mobile Manufacturing’s New Phone MARKETING STRATEGIES Things are really picking up for the new release of MM’s new phone. It is time to decide on a marketing strategy that will successfully attract the attention of our target-market: The Founders, aka Generation Z. This is a powerful market that will be a large part of our consumer base and we need to develop a marketing campaign that really grabs hold

Mobile Manufacturing (MM) Marketing Plan Memorandum Targeting “The Founders” (Generation Z) for Prospective Market Gains in Cell Phone Sales Thomas Mezzacapa Applied Managerial Marketing (MKTG630) Unit II: Individual Project One Colorado Technical University 2016: October 5th Professor: Dr. Freddy Lee e-Mail  October 25th  2016 To: Michelle Dietrich   c/c: Elena Steokovich   from: Tommy Mezzacapa   subject: Exploring the Marketing Mix and Making Marketing Choices This is an exciting time for Mobile Manufacturing; our new cell phone release is quickly approaching and we need to discuss the directions that we will go in order to get our message out to the public; discussing the best ways to utilize the different forms of media available to us in these technological times. In order for us to be successful with our new marketing campaign, it is imperative that we evaluate the best ways to introduce the world to our new phone. In this e-mail,

( slide notes: 1)   MM is getting ready to release their new cell phone into the test markets. There has been extensive discussion, as of late, about the chosen target market: The Founders; children born since the year 2000. It is now time to discuss how we are going to market to this newly forming generation and how we boost sales after our new product is released.     In this presentation we'll discuss the implementation of of the new marketing strategy and how  we developed this strategy to suit our target market. Also included will be the process that led us to this exciting point for MM's new efforts to gain market share (slide notes: 2) New Product Development Cycle As this diagram depicts: these are the steps to be used for all product development strategies. It is with this model that MM's process with be broken down letting all members of the board know exactly how each step is utilized the in the marketing a new product development. Each of t

Marketing Master's: a fictitious cell phone company has hired me to be a Marketing Consultant through contract, this is the initial discussion.  Thomas Mezzacapa Applied Managerial Marketing (MKTG630) Colorado Technical University 2016: October 5th Professor: Dr. Freddy Lee Setting Marketing Goals for Mobile Manufacturing (MM) Planning the Future Marketing Approaches to Promoting Newly Designed Cell Phones The cell phone industry is a tough business; especially in Eastern Europe. Mobile Manufacturing (MM) will endure many challenges in the mobile device market when releasing their newly designed cell phone from the prestigious, world renowned designer Elena Steokovich. Elena is very well known for her trendy, cutting-edge designs already completed in Eastern Europe; MM is hoping to take advantage of her expertise when releasing their new mobile phone. In order for this new adventure to be a success, it is imperative that a solid, well-thought-out

For this International Marketing class, there was a fictitious company that manufactured cell phones. As an acting Marketing Consultant, hired by the company on contract; I'm addressing the marketing campaign and strategies; here I am writing a Memorandum to the Board of Directors. Mobile Manufacturing (MM) Marketing Plan Memorandum Targeting “The Founders” (Generation Z) for Prospective Market Gains in Cell Phone Sales Thomas Mezzacapa Applied Managerial Marketing (MKTG630) Unit II: Individual Project One Colorado Technical University 2016: October 5th Professor: Dr. Freddy Lee MEMORANDUM Attention:  Michelle Dietrich President: Mobile Manufacturing c/c:  Elena Steokovich Electronics Designer/Engineer from:  Tommy Mezzacapa Marketing Consultant October 16th 2016 Establishing a Target Market for (MM) Mobile Manufacturing’s New Phone Mobile Manufacturing is about to release it’s newly designed cell phone. Design and Enginee